Subvertisement – a sign of the times

I keep seeing this ad pop up on the Economist:

Hyundai Motor Company clearly recognises the importance of the environment (at least from the perspective of their consumers). But rather than taking action now it implies we can just kick the can down the road for another generation. Not to mention how it portrays the role of women in saving the planet.

The Economist is a publication that prides itself on its thought leadership and has steadily been dedicating more column inches to the climate crisis – and particularly the need for urgent action.

Yet it sells ad space conveying messages that subvert its content and the underlying principles being advocated.

Should a similar level of editorial consideration be given to the adverts as to the carefully crafted journalism surrounding them?

Or in the ‘Information Age’ has the purpose of an article been relegated to simply being a vehicle for advertising?


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